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Sydney, 14 May 2007; Gravity, developer of cutting edge technologies for user interaction across mobile, internet and broadcast media, today announces the launch of a new 3G-to-TV live video calling solution which will enable every Australian who watches television to potentially become part of the show.
Simply by making a standard video call from any 3G mobile phone, viewers can interact with, and participate in, the newest genre of television shows Participation TV.
Participation TV offers production companies and television broadcasters new forms of competition services, talkback TV and news services; allowing anyone with a 3G mobile phone to potentially become a game show contestant or roving reporter. It also opens up new revenue streams including mobile advertising.
Gravity's service delivery platform offers integrated user experience across web, mobile web and 3G including live video conferencing. To achieve the 3G-to-TV live video calling solution, Gravity has integrated its service delivery platform with carrier-grade network equipment (3G gateways and IVVR) to take a call from the mobile phone to the television production desk in real time.
About Gravity
Gravity is a developer of cutting edge technologies for user interaction across mobile, internet and broadcast media.
By providing a fully configurable platform of innovative applications and services, Gravity enables digital publishers, mobile operators, broadcasters, advertisers and marketers to quickly launch and operate innovative multi-channel engagement experiences to their target audiences. Please visit www.gravity.com.au for further details.
Media Contact: pr@gravity.com.au | 02 8484 3628
Client Contact: info@gravity.com.au | 02 8484 3600
