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The Australian Direct Marketing Associations Mobile Marketing and Advertising Awards 2008 have selected Gravitys & MTVs Vidcast as Finalist in the Cross Media Integration category. The Cross Media Integration category recognises a campaign where mobile consumer interaction is an integral component of a campaign integrated across communication channels. The award also seeks to recognise a highly innovative solution to a business problem.
Vidcast was launched in January 2008 as the first Participation TV program of its kind to appear on Australian television. Vidcast airs 3pm to 4pm weekdays on MTVs TMF and enables viewers to participate in the show by contributing their original video content via a video call or MMS. Successful entries appear on the TMF Vidcast program as well as on the Optus Zoo mobile WAP site or Vidcasts one-hour mobile loop.
This technology enables viewers to contribute to the channel in a very personal way. With the application being as simple as making a video call from a mobile phone, viewers can upload their recorded footage direct to the TV screen" says Matt Fayle, Director, MTV Digital Media.
Key components of the solution, which operates as a managed service, include:- Gravity's unique 3G-to-TV video calling platform, which enables recording, reviewing, sending and receiving of videos, as well as their publication to TV and/or a mobile site;
- An MMS submission mechanism and a mobile site complement the multi-channel approach;
- A Content Moderator tool that allows TMF to screen content received from video calling and MMS videos;
- An SMS notification system, used to let the submitter know his or her content will be shown on TV or the mobile site.
To experience Vidcast, video call 04 02 22 22 78 or watch the demo here
Earlier this year, Gravity became a Gold Certified Microsoft Partner, the highest level of accreditation Microsoft grants its partners. Gravity was also recently nominated as Finalist for Microsoft Partner of the Year. This certification provides a testimony of the sound architecture of the GravityFusion™ platform as well as the exceptional skills and experience Gravitys engineering staff.
About Gravity
Gravity is a developer of cutting edge technologies for user interaction across mobile, internet and broadcast media.
With GravityFusion™, a fully configurable platform of innovative applications and services, Gravity enables Brands & Agencies, Digital Media Companies, Carriers and Content Providers to quickly launch and operate innovative multi-channel engagement experiences to their target audiences. Please visit www.gravity.com.au for further details.
Media Contact: Louise van Rooyen, Market Development Manager - pr@gravity.com.au | 02 8484 3602
