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Sydney, 14 September 2006; Gravity, developer of cutting edge technologies for user interaction across mobile, internet and broadcast media, launches an innovative solution that enables 3G mobile video calls.
Mobile video is fast evolving into a new business channel thanks to an innovative solution from Gravity that enables interactive 3G mobile video calls. Applications include providing customer information, securing orders and automation of customer care.
Real Estate companies are already among the first to deploy this innovative capability, giving house buyers an immediate on-demand method of viewing video property tours on mobile devices even as they stand in front of a property billboard.
By integrating mobile web-browsing capabilities and circuit-switched video calling, Gravity has taken the concept of integrated web and mobile applications to a new level.
Like web applications, this new breed of mobile solutions deliver high levels of accountability through the ability to measure customer behaviour, personalise experiences based on implicit profiling and automate sales processes.
As awareness grows for mobile as a tool for just-in-time information, Gravity anticipates many organisations will move toward extending their existing online strategies to include mobile device delivery.
About Gravity
Gravity is a developer of cutting edge technologies for user interaction across mobile, internet and broadcast media. By providing a fully configurable platform of innovative applications and services,
Gravity enables digital publishers, mobile operators, broadcasters, advertisers and marketers to quickly launch and operate innovative multi-channel engagement experiences to their target audiences. Please visit www.gravity.com.au for further details.
Media Contact: pr@gravity.com.au | 02 8484 3628
Client Contact: info@gravity.com.au | 02 8484 3600
